Building the Future of
Fractional Real Estate

Where co-ownership becomes a liquid, structured asset class

Our Mission

Plum is building the transaction rails for fractional real estate—starting with vacation homes. We're creating the infrastructure that makes co-ownership structured, compliant, and effortless.

Just as Stripe built the payment infrastructure that powers online commerce, and Airbnb created the infrastructure for short-term rentals, Plum provides the standardized transaction rails and management infrastructure to make fractional ownership accessible, liquid, and scalable.

"Turning dream homes into shared realities."

Beachfront house with red roof, white exterior, surrounded by sand, palm trees, and clear sky.

Our Story

The Infrastructure Was Missing

Over 2 million vacation homes in the U.S. are already co-owned—but they lack proper infrastructure. Co-owners struggle with scheduling, communication, finances, and legal complexity. The market has been fragmented, illiquid, and inefficient.

Our CEO and Re-Founder, Doug Rich, witnessed these challenges firsthand through close friends who co-owned a vacation property. The coordination headaches and lack of structure inspired him to build the solution.

With his background in prop-tech (REToolz, Virtual BrokerEdge), Doug knew the technology existed to solve this problem. What was missing was someone to build the rails.

That's Plum.

Sunset over the ocean with purple and pink sky, coastline on the right, and a 'plum' logo with purple circle and white text in the center.

Our Values

Infrastructure First

We're not buying and selling properties—we're building the rails that enable everyone to transact fractional ownership efficiently and securely.

Transparency

Clear pricing, standardized documentation, and open communication. No hidden fees, no surprises.

Asset-Light Scale

We scale through software and services, not inventory. This makes growth efficient and sustainable.

Customer-Centric

Every feature, every policy, every decision is made with our buyers, sellers, and co-owners in mind.

Compliance & Structure

We handle the legal complexity so co-ownership is always structured, compliant, and protected.

Long-Term Vision

We're building for where the market is going—where fractional ownership becomes a recognized, liquid asset class.

Homes for All

While we help people share vacation homes,
we also believe in supporting those without any home at all.

A portion of every Plum transaction supports organizations working to provide shelter and housing solutions for young people and families experiencing homelessness.

Meet The Team

Experienced operators building the future of fractional ownership

  • Doug Rich, CEO Plum CoOwnership

    Doug Rich

    CEO

    Inigo
    Head of Sales

    Virtual Brokeredge
    Sales


  • Josh Knowles, CTO Plum CoOwnership

    Josh Knowles

    CTO

    One Drop
    Founding Engineer

    NYU
    Adjunct Professor


  • Rick Vlaha, VP Product, Plum CoOwnership

    Rick Vlaha

    VP Product

    One Drop
    Lead Product Designer

    Sprinklr
    Senior UX Designer


  • Bill Nagel, VP Marketing, Plum CoOwnership

    Bill Nagel

    VP Marketing

    Netsertive
    Chief Marketing Strategist/Co-founder

    LPT Realty
    Real Estate Broker/Advisor