How it works with Plum Marketplace

Plum simplifies vacation home ownership through PlumMarketplace—the first dedicated platform for buying and selling fractional shares. With Plum, you can buy a share, join a group, sell a share, or manage your property, all within one safe, structured system.

Start with Plum Marketplace

PlumMarketplace is the backbone of the co-ownership experience. It operates as a trusted marketplace—similar to an MLS for fractional homes—where buyers, sellers, and groups can transact with confidence. Each listing provides:

  • Property Information: Photos, videos, drone footage, Matterport tours, and detailed descriptions.

  • Ownership Details: Pricing, share structure, and operating agreements.

  • PlumBinder Access: A secure digital vault containing critical documents, including the deed, inspection, appraisal, title, rental history, and marketing assets.

Get Plum Certified

Through PlumCertified, all buyers and sellers are screened with credit, background, and liquidity checks. This ensures only credible participants engage in the marketplace, creating trust and reliability. In addition, PlumMarketplace offers valuation tools, resale support, and closing assistance, effectively turning co-ownership into a tradable asset class.

Our marketplace attracts a new type of buyer…one that shares your listings with their entire group.  You’ll get 4x-8x the eyes on your listings, and in an innovative location!

1. Buy a Share

Buying a share on PlumMarketplace provides real equity ownership in a vacation property. Unlike timeshares, you build wealth through appreciation while enjoying structured, fair-use access. Buyers benefit from:

  • Transparent share pricing and valuation tools

  • Access to inspection reports and appraisals before purchase

  • Smart scheduling powered by PlumConnect

  • Confidence knowing every co-owner is PlumCertified

  • Ownership completion in as little as 30 days

2. Start or Join a Group

Plum enables buyers to pool resources and purchase an entire property together. Through group formation, you can:

  • Start a new group or join an existing one

  • Be matched with pre-qualified, PlumCertified co-owners

  • Complete digital setup of LLC-based ownership structures

  • Use built-in fair scheduling to ensure equal property access

  • Leverage PlumConnect for centralized communication, scheduling and finances. 

  • Receive ongoing support from PlumConcierge for property management

3. Sell a Share

PlumMarketplace also serves existing owners who want to sell their share or fractionalize a whole property. Sellers can:

  • Enter property and ownership details

  • Use valuation tools to determine market value

  • Access Plum’s pool of PlumCertified buyers

  • Enhance listings with professional marketing assets

  • Receive closing support to ensure smooth, compliant transfers

4. Manage Your Property

Plum makes ongoing management simple through PlumConnect and PlumConcierge:

  • PlumConnect: The co-ownership management app that centralizes scheduling, payments, banking integration, and communication. Owners can log in to manage reservations, track expenses, and coordinate with co-owners seamlessly.

  • PlumConcierge: A full-service layer that manages property care, vendor coordination, maintenance, and even integrates with short-term rental platforms like Airbnb and Vrbo for income opportunities.

Together, these tools keep ownership efficient, transparent, and worry-free.

Why Owners Coose Plum

  • Trust: Every buyer and seller is PlumCertified.

  • Equity Growth: Real ownership with property appreciation.

  • Scheduling Simplicity: AI-driven fair use calendars eliminate conflicts.

Liquidity: A true resale marketplace for vacation home shares.

Get Started in 15 Minutes

Browse the Marketplace for properties or groups

  • Get PlumCertified 

  • Tell us your vacation, location, and usage goals

  • Explore properties or form a group

FAQ

  • Plum makes it easy to form your group, get your ducks in a row, and then engage a real estate agent.  Your first step is to engage us to help you craft a Plum based on your budget, and then share it with people with whom you’d like to buy a home!

  • With a timeshare, you are simply buying “time”. With Plum CoOwnership, you are efficiently buying a fraction or share of a complete vacation home and your usage and equity is equal to your share percentage. Of course, your share price can vary based on the property sale price and number of co-owners. Regardless, this type of investment asset is likely to increase in value over time versus a timeshare which depreciates over time.

    Timeshares are usually condos at a vacation resort, whereas you can co-own a home in any neighborhood in a vacation destination. Typically, timeshares offer limited flexibility with your designated vacation period. Plum CoOwnership, on the other hand, offers greater flexibility in scheduling your vacation. Moreover, you are not allowed to rent or Airbnb your timeshare. With Plum, the co-buyers or group has the option to rent and makes that determination, subject to local rules and regulations.

    Pacaso is an established leader in ultra-luxury property co-ownership. Plum does not own properties but offers access to available vacation properties and other co-buyers through a shared technology platform, while Pacaso only offers access to their properties from their robust acquired real estate portfolio. High net-worth individuals compete for select Pacaso homes vs. Plum’s mass affluent customers that have access to properties anywhere.

    Learn more with our fractional ownership comparison of timeshares, Pacaso and Plum.

  • Plum provides a background check, a credit check, and a budget check to ensure that all parties will be good co-owners, also known as PlumCertified.  The results are confidential to the buyer who is being vetted, and, in the event that there is a red flag, the vetted buyer has the opportunity to simply and elegantly remove themselves from the process.

Co-Owner Stories

Did you know that there are over 2 million co-owned vacation homes in the US? It is one of the most common ways to make second homes affordable and accessible. Here are three Plum clients sharing their experiences with co-ownership, and how Plum helped make it possible.

Entrepreneurial Mom Recruits Beach Group

Jenn wanted a beach home, so she recruited a group of co-owners to buy one.

Friends Form Group to Buy Mountain Home

The Mathiases partnered with 3 other families to co-own the mountain home of their dreams.

Sibling Harmony in Inherited Lake Home

Katy and her siblings inherited a lake home and turned to Plum to make co-ownership easy.

"The Definitive Guide to Vacation Co-ownership" text with beach house and chairs on a deck, Plum branding.

Learn About Co-Ownership

Download The Definitive Guide To Vacation Co-Ownership

We’ve invested hundreds of hours in interviews and direct client engagements with co-owners.  We’ve compiled the best of what we’ve learned into this 12 page guide, and are happy to share lessons learned.  Enjoy!